⚒️ AI that forges results · Built by an AI architect who lived it and solved it

You don't manage the AI. Coach does.

Your AI receptionist answers your phones, books your jobs, captures every customer. Your in-house manager — Coach — listens to every call, tunes the AI, fixes the gaps, and explains it all in plain English. You stay in charge. The busywork stops.

Meet Coach → ▶ Hear it on a real call
🛰️
Powered by xAI Grok + Anthropic Claude
The voice of Grok. The mind of Claude. The dream team.
~70% of Starlink's customer support
runs on this same Grok AI
"

Grok is already doing quite a good job at SpaceX and Tesla. It's very helpful in things like customer service. It's infinitely patient.

— Elon Musk, Microsoft Build 2025
Live call · Acme Roofing 0:00

Meet Coach — your AI on management duty

Most AI receptionist tools hand you a settings panel and wish you luck. Forge gives you Coach — an in-house manager that watches every call, tunes the AI, fixes the gaps, and answers your questions in plain English. You don't tweak prompts. You tell Coach what to change. Done.

🎓
Ask Coach
Always on · responds instantly
My AI keeps saying we offer free roof inspections — we stopped that last month.
Got it — I'll pull that line right now. Want me to replace it with anything, or just drop it?
Mention financing instead.
Done. New line: "We offer flexible financing — would that help?" Live in 30 seconds on the next call. I logged the change so you can undo it later if you want.
Thanks. Also, can you check why nobody booked from Tuesday's calls?
Looking now. Pattern I see: 7 of 11 Tuesday callers asked about price first, AI gave a range, they hung up. I think we should redirect price questions to an in-person estimate. Want me to draft it and run it past you?

What Coach handles for you

  • Tunes the persona — tone, greeting, services, hours, FAQs, financing offers
  • Reads every call — spots patterns you can't, suggests fixes before you ask
  • Updates on the fly — "stop saying X" → done in 30 seconds, live on the next call
  • Speaks plain English — no prompt engineering, no AI jargon, no manuals
  • Logs everything — every change has an undo button, you stay in control
  • Knows what it can't touch — anything risky (billing, infrastructure, data) gets routed to you, not done silently
Without Coach
You read prompt engineering articles. You build settings yourself. You debug when calls go sideways. You spend Sundays tweaking your AI instead of running your business.
With Coach
You tell Coach what to change. Coach makes it happen. Coach watches for issues so you don't have to. Your Sundays are yours again.

Forward your phone tonight. Try it before you switch.

No number porting. No new carrier contracts. No 30-day setup tax. Forward your existing business line to your Forge number — your AI answers in your voice, every call gets captured, every customer gets a real solution. Forward back if it's not for you. The whole test is 30 seconds, not a commitment.

📞

Forward in 30 seconds

Use your carrier's call-forwarding setting (often *72 or in your carrier app) and point it at your Forge number. We send you the exact steps for your carrier on signup.

🎙️

Sounds like you

Optional one-minute voice clone session. Customers hear the owner pick up — not a robot voice they didn't sign up for.

✅

Real solutions, not messages

Books appointments. Answers questions. Captures lead details. Sends a quote. Never the dreaded "I'll have someone call you back tomorrow."

↩️

Switch back instantly

Don't love it? Cancel call forwarding via your carrier (the same setting you turned on). Your old line answers like before. Your number was never moved. Zero lock-in.

Three tools. One app. No upsells.

Every plan includes all three. We don't believe in hiding the basics behind a higher tier.

📞

Forge Receptionist

Picks up your phone 24/7 in your cloned voice. Knows your business, your services, your hours. Answers in English or Spanish (or 23 other languages) automatically based on the caller. Captures every customer into a Kanban that updates itself.

Replaces missed-call voicemail
📅

Forge Calendar

Books appointments straight into your Outlook or Google calendar from inside the conversation. Sends the customer a confirmation. Reschedules when they call back. No double-bookings. No "I'll have someone call you back" delays.

Replaces back-and-forth scheduling
📄

Forge Paperwork

Fills invoices, estimates, COIs, and intake forms automatically. Knows what an Xactimate is, what a supplement looks like, ACV vs RCV. Not built for generic SaaS — built for the way contractors actually work.

Replaces hours of admin every week

What this looks like for a business your size

Every shop is different. Here's what Forge actually does for you depending on where you are.

Solo / 2-truck operator

You're the boss, the crew, and the receptionist

"I'm in an attic when my best lead calls. I find the voicemail at 9pm. I call back. They went with the next guy."
  • Forge answers every call you can't pick up
  • Books your estimates straight into your calendar
  • Sends a 1-line text summary so you know what came in while you were on the roof
  • Spanish-speaking customers get the same treatment, automatically
  • You wake up to a Kanban full of new leads, already prioritized
3-15 truck companies

You have crew + an office person who's drowning

"My office manager is on the phone all day. Customers, suppliers, crew calling in sick. We still miss half of it."
  • Customer calls go to the AI receptionist on a dedicated line
  • Crew dispatch calls go to a separate inbox so your foreman isn't competing with customers
  • Outbound campaigns let you call 200 storm leads in a morning without a person dialing
  • Email replies get drafted by AI, your office person just clicks send
  • Your office manager finally takes lunch
15+ trucks, multi-state

You're scaling and the phone system is the bottleneck

"We're running three offices. Each one has its own RingCentral seats. We pay $20k/year just for the phones, and it still feels chaotic."
  • Single Forge account covers every location, no per-seat math
  • Region-aware routing (Texas calls to Texas crew, Florida to Florida)
  • Voice clone per location available as add-on (each one sounds like the local owner)
  • Aggregate dashboards show every region's pipeline + crew status
  • Priority support with a 2-hour SLA, 24/7

How calls, SMS, and email all tie together

Three channels, one customer record. Everything ties back to the same Kanban card.

📞

Voice calls

Always answers

Every call gets picked up — even when you're on a roof, with a customer, or asleep. Your AI sounds like you, knows your business, books estimates straight into your calendar, and writes you a one-line summary the second the call ends.

No more missed calls. No more "I'll get back to you tomorrow." No more $5,000 leads going to voicemail.
💬

Text messages

Two-way, hands-off

Customers text your business number, your AI reads and drafts replies. You hit send on the ones that need a personal touch — or set rules so the routine stuff sends itself.

No more "I'll text you back when I get a sec." No more thumbing replies on the dash of your truck. No more leads that ghost because you took too long.
✉️

Email

Your inbox runs itself

New email lands, AI reads it, drafts a reply, attaches it to the right customer card. You skim and click send. Quotes, follow-ups, reschedules — handled in seconds, not on the weekend.

No more inbox bankruptcy. No more "I missed that one." No more Sunday nights spent catching up.

Customizable to your business — without learning code

Built-in AI helper called Coach walks you through every change. Like having a tech-savvy coworker who never gets tired.

🎙️

Voice tone

Slider from formal to casual. Coach tunes the AI's personality to match how you actually talk.

🕒

Hours, services, FAQs

Just tell Coach: "We don't do free inspections anymore" — done in 30 seconds, live on the next call.

🪜

Lifecycle stages + dispositions

Use defaults like Lead/Quoted/Scheduled, or rename them to your terminology. Pro+ tiers.

🗣️

Voice cloning

Record a one-minute sample, get a custom voice that sounds like the owner. Or pick a stock voice — both look professional.

🎨

Brand color + logo

Your dashboard wears your colors. Customer-facing emails go from agent@your-business.com. Looks like your business, runs like Forge.

🌍

Languages

Set your defaults (English + Spanish on every plan). The AI auto-detects and switches mid-call when it hears another language.

Every customer's language. Every plan. No upcharge.

Your AI catches the language your customer speaks the moment they say "hello" — auto-detects, switches mid-call, captures the lead. Built into every Forge plan. No setup, no per-language fee, no "upgrade for more languages" trap.

25+
languages supported natively by Grok Voice
English Español Français Deutsch Italiano Português 中文 日本語 한국어 العربية हिन्दी Tagalog Polski Tiếng Việt Русский Türkçe Nederlands Svenska Suomi Ελληνικά עברית ภาษาไทย Bahasa Indonesia Čeština + more English Español Français Deutsch Italiano Português 中文 日本語 한국어 العربية हिन्दी Tagalog Polski Tiếng Việt Русский Türkçe Nederlands Svenska Suomi Ελληνικά עברית ภาษาไทย Bahasa Indonesia Čeština + more
List representative — verified count is 25+ per official xAI Voice Agent API documentation. Hover the marquee to pause.
Who runs this

Built by someone who lived it and solved it

FORGE wasn't built by a SaaS team in San Francisco that interviewed contractors and made guesses. It was built by a solo AI architect who runs his own contracting business — and uses FORGE every day on his own phone lines.

Every feature on this page started as a fix for something that cost me a job: the missed call at 4pm with the wind picking up, the supplier I forgot to chase, the Spanish-speaking lead I couldn't answer fast enough, the estimate that took three days to type up. I built the fix into my own system first. If it works on my shop, it ships to yours.

✓ AI architect — production-grade systems
✓ Owner / operator of an active contracting business
✓ FORGE answers my own phones, every day
✓ Lived the work · built the fix
See what it costs → ▶ Talk to me directly
1

AI architect, not a marketing seat

I design production AI systems — prompt-injection defenses, multi-tenant isolation, fallback paths, agent authority boundaries. The same security thinking that protects serious enterprise AI runs your front line at FORGE.

2

I know contractor work

I know what an Xactimate is. What a supplement looks like. ACV vs RCV. Why your crew screens unknown numbers. Why the call you needed comes at 4pm on Friday. The product is shaped by the work — not by a designer's guess at it.

3

I use it every single day

FORGE answers my own phone lines. If something breaks at 6am, I feel it before you do. The release notes are written by the person who can't sleep until it's fixed. Every customer-facing claim on this site has been pressure-tested on my own jobs first.

4

You get me, not a ticket queue

You don't email "support@" and wait three days. You text the person who built it. Solo means accountable — when you call FORGE support, you reach the engineer with root access. That's the upside of buying from one person instead of a department.

"

I'm not selling you something I made for someone else. I'm selling you the thing that's running my own full day-to-day operations and back office right now.

— Joe, founder

Pricing — one price per shop

Every tier includes all three tools, three phone numbers, every language Grok supports, and every AI feature. The bigger tiers add capacity, automation, and white-glove support — never the basics.

Contractor Starter

Solo / 2-truck operators
$399/mo
or $3,990/yr (save 2 months) · $499 setup
  • 3 phone numbers (customer / crew / outbound)
  • 200 inbound calls/month
  • AI Receptionist + 1 cloned voice
  • Pick 1 of 5 Grok default voices (Ara, Rex, Sal, Eve, Leo)
  • Calendar auto-booking
  • Customer Kanban + 8-button disposition picker
  • All 25+ languages — auto-detected, switches mid-call
  • Email summaries to your inbox
  • Coach AI — 500 interactions/mo (basic config)
Talk to us
Most Popular

Contractor Pro

3-15 truck companies
$899/mo
or $8,990/yr (save 2 months) · $999 setup
  • Everything in Starter
  • 1 cloned voice (additional voices as add-on)
  • Any of the 5 Grok default voices — switch anytime from your dashboard
  • 750 inbound calls/month
  • Outbound campaigns with daily mission
  • Supplier outreach automation
  • Crew Messages inbox (separate from customers)
  • Coach AI — 2,000 interactions/mo (full editing power)
  • Custom dispositions + lifecycle stages
  • Email push notifications
Talk to us

Contractor Fleet

15+ trucks, multi-state
$1,999/mo
or $19,990/yr (save 2 months) · $1,499 setup
  • Everything in Pro
  • 1 cloned voice (additional voices as add-on)
  • All 5 Grok default voices — assignable per line + per shift
  • Unlimited calls (fair-use cap)
  • Unlimited phone numbers + lines
  • Coach AI — unlimited interactions (fair-use cap)
  • Priority support — 2-hr SLA, 24/7
  • Custom persona prompt override
  • SMS + WhatsApp push notifications
  • Region-aware routing for multi-location
Talk to us
Custom build

Enterprise

Franchise groups, national contractors, custom integrations
Custom pricing
Talk to us · scoped to your stack
  • Everything in Fleet
  • 1 cloned voice (additional voices included on request)
  • All 5 Grok default voices + custom voice design (subject to xAI availability)
  • Dedicated xAI capacity — no shared rate limits
  • Single-tenant infrastructure option
  • Custom integrations (your CRM, dispatch, accounting)
  • White-label branding (your logo, your domain)
  • Named account manager + 1-hr response SLA
  • Custom data retention policy + residency options (subject to provider availability)
  • BAA, SOC 2 reports, security questionnaires
  • Quarterly business review + roadmap input
Talk to us

From "interested" to live AI in 10 minutes

A real signup happens in one phone call. No demo manager. No 30-day implementation. No hand-holding. You talk to our Concierge AI, give it your business info, tap a payment link, record a 60-second voice sample, and your AI receptionist is live. End to end.

Hear it work before you commit

Call our demo line, talk to the AI yourself, ask whatever you'd ask a human receptionist. If it doesn't blow your mind in 60 seconds, hang up. No pressure, no spam, no list.

Coming soon — week of May 19

Demo line in final wiring. Drop your email and we'll text you the moment it goes live.

What industry should we forge next?

FORGE was built for contractors first — they're our home turf. But the engine works the same for anyone whose business runs on the phone. The next vertical we launch will be the one most people ask for.

Dentists Restaurants HVAC Plumbers Auto shops Law offices Med spas Real estate Vets ... your industry?
✓ Got it. Your suggestion is in the queue — we'll let you know when we're scoping the next industry.